Content Manager Yapster
- Create and ‘owned’ Yapster’s content calendar – spanning web, print and social media platforms
- Creator of written, visual and video content
- Part of a 3-person team to strategise company rebrand (my tagline Unleash the Underdog & my ideas for visuals were chosen)
- Implemented a viral bi-monthly article series gaining the interest of leading industry professionals (Organic inbound enquiries increased by 40% within first 3 months of employment)
- Author of all press releases and main point of contact for press enquiries
Copywriter & Insight Executive Steve Edge Design Ltd
- Spearheaded professional copy for high end residential and commercial clients and charities across print and web
- Ran company blog and social media platforms
- Experienced in Content Management Systems (CMS) and writing for SEO
- Account managed smaller projects; devised timelines, mediated between client & designers, briefed design teams, proofed artwork and supplied copy
Marketing Manager Ubeeqo Car Club
- Implemented a content strategy & calendar and revamped layout & content of newsletters resulting in heightened customer engagement
- Spearheaded copy for weekly blogs, emailers and social media
- Thought up and implemented a show stopping piece of creative marketing (3D car wraps) for a large-scale fleet launch
LARA BUSINARO 